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‘Insect’ influencer uses Instagram to highlight fight to save bees

An animated bee aims to harness the power of celebrity to raise money and awareness for conservation efforts.

The character is helping raise awareness about the plight of bees (Bee_nfluencer/BEEFUND)
The character is helping raise awareness about the plight of bees (Bee_nfluencer/BEEFUND)

By Emily Chudy, PA

A computer-generated insect “influencer” has been making a buzz on social media with an Instagram account that aims to help protect bees.

The social media presence named B was created by Fondation de France in June, and claims to be the “first bee influencer”.

In the four months since the Instagram account was created, B has gained more than 137,000 followers.

Fondation de France said any money raised by B will be donated to the BEEFUND to help with conservation efforts to protect the species.

Thierry Gissinger, manager of environmental programmes at Fondation de France, told the PA news agency: “The Fondation de France, a leading philanthropy network in France, has been committed for 50 years to environmental and biodiversity issues, and decided to help B in the fight to save bees by becoming her sponsor.

“[B] shares her daily life as a bee and as an influencer on her Instagram account.

“She aims to become famous to generate visibility around the disappearance of her kind.”

Fondation de France said B’s Instagram is a long-term project, but the group will not be creating any further animal-themed social media accounts.

Mr Gissinger said: “B is a long-term project that we are not planning to stop.

“The success is amazing and we really wanted B to become a worldwide well-known influencer to spread her message of bee protection all around the world.”

PA

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