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Police apologise over ‘insensitive’ traffic death tweet using Steve Carell meme

The now-deleted post to social media included an animated meme from the US version of The Office.


Police car in New Zealand ((chameleonseye/Getty Images)

Police car in New Zealand ((chameleonseye/Getty Images)

Police car in New Zealand ((chameleonseye/Getty Images)

Police in New Zealand were forced to apologise after an “insensitive” tweet was shared from an official account.

In a now-deleted message the force wrote: “When we have to tell someone their family member has died in a crash” accompanied by a meme of US actor Steve Carell.

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The gif showed him in character in the US version of television show The Office with the text: “This is the worst!”

Twitter users were quick to pull up the police for their insensitivity which came after a number of road traffic fatalities in the country at the weekend.

Nine people died in what the New Zealand Herald called “one of the grimmest weekends on New Zealand roads”.

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New Zealand Police later apologised for the mishap in a tweet and replies.

One Twitter user praised the police for the way they had notified her grandparents when she lost three family members in a crash but questioned the tweet.

“I’m angry at this,” said user Julia_Mac_Music. “You shame hard working member of the NZ Police Force.”

The force does attempt to use humour for its road safety messages.

One post, from October 6, read: “Take it slow on the roads this weekend”, with a gif of a dog riding on a tortoise.

Twitter users have welcomed the apology for the Carell tweet.

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