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The number of Jaffa Cakes in a box is being reduced, much to the annoyance of the public

From now on, it’s 10 Jaffa Cakes to the box, instead of 12.

Controversial Jaffa Cake news usually comes in the form of a “cake or biscuit?” debate, but not this time.

This time it’s the news that a box of Jaffa Cakes has shrunk in size from 12 to 10 biscuits, which has sparked outrage from fans of the favourite treat.

Some retailers appear to be still selling the McVitie’s brand for the same amount as the old packs, despite the manufacturer dropping the recommended retail price (RRP) to reflect the smaller size.

It’s fair to say people have not reacted favourably to the news.

It seems there are many GIFs that can articulate the frustration that comes with the news that there will be less food than there was before.

A McVitie’s spokeswoman said: “As a company, we have taken the decision to adjust the pack size of our McVitie’s Jaffa Cakes products and where we’ve reduced cake count, the RRP has also been reduced proportionately. This applies to all the core grocery channels.

“Our single packs (changing from 12 to 10 cakes) have reduced from an RRP of £1.15 to an RRP of 99p, and our twin packs (changing from 24 to 20 cakes) have reduced from an RRP of £2.19 to an RRP of £1.89.

“These changes represent the same price per cake, however pricing ultimately remains at the sole discretion of retailers.

“There is no change in the size, shape or weight of individual cakes in the McVitie’s Jaffa Cake range.”

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