If you needed a Christmas milestone somewhere between seeing the first mince pies in the shops and the John Lewis ad being screened, then you’re in for a treat.
Sainsbury’s Christmas bleach is now available.
Yes, thick bleach of the winter spice variety.
Can't believe there's already Christmas bleach in the shops pic.twitter.com/ERaSCTwqXr— Jeremy Limb (@jeremylimb) October 22, 2017
Jeremy Limb spotted the fragrant offering in Sainsbury’s on Lower Richmond Road in Richmond.
“When I first saw it honestly I just thought it was funny that it existed,” he said.
He captioned his picture: “Can’t believe there’s already Christmas bleach in the shops.”
The Sainsbury’s own brand Christmas bleach comes with snowy packaging, but that wasn’t enough for some on Twitter.
They really missed a trick not calling it 'In The Bleach Midwinter,' but ah well.— Ben Screamings (@stephens_ben) October 22, 2017
For those dreaming of a whiter Christmas— Pup Fiction (@jjjove) October 22, 2017
For some, its appearance has usurped traditional Christmas countdowns like the appearance of the Coca-Cola truck.
But the final word goes to Twitter user Dante2014.
“It’s not Christmas until something has ‘kill’ printed on it twice.”