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Apple design boss Sir Jonathan Ive leaves to set up new company

The British-born has been the mastermind behind Apple’s signature designs.

The Apple logo (Yui Mok/PA)
The Apple logo (Yui Mok/PA)

The man behind the designs of the iPhone, iMac and iPad is leaving Apple.

The company said on Thursday that chief design officer Sir Jonathan Ive is leaving after more than two decades at Apple to start his own design firm.

But he is not completely severing ties.

Apple said it will be one of Sir Jonathan’s clients at his new firm.

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The iPhone XS and iPhone XS Max in the Apple Store in London (Kirsty O’Connor/PA)

The Cupertino, California, company did not give an exact date for his departure.

Sir Jonathan, originally from Chingford and known widely as Jony Ive, has been a fixture on Apple’s design team since the early 1990s and is known for shaping Apple’s signature rounded, stylish designs.

He will not be immediately replaced.

Two of his deputies will report directly to the company’s chief operating officer, Jeff Williams.

PA

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