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BP urged to rename petrol stations

Embattled oil giant BP is reportedly facing pressure to re-name its US petrol stations under their old Amoco brand as the backlash in America shows no sign of easing.

The distributors who control most of BP's US forecourts are pushing the group to revert back to the traditional American Amoco branding for fear of further sales pain following the Gulf of Mexico oil spill, according to The Sunday Telegraph.

BP shed the Amoco brand shortly after merging with the US oil group in 1998, but the 475 distributors believe its revival across petrol stations could help bring customers back.

They are reportedly seeing sales fall by up to 40% in the worst hit sites as Americans shun the BP brand.

The firm's petrol stations in the US are also said to be suffering growing instances of vandalism and protests.

John Kleine, executive director of the BP Amoco Marketers Association, which represents US distributors, told The Sunday Telegraph: "They (the distributors) are interested in where the brand is going and want it to be returned to its premier place."

He added: "Those fires have been fuelled in the last week by a former Amoco executive (Bob Dudley) being named to assume the role of chief executive."

A separate report has also suggested that BP may be forced to wind down its operations in the Gulf of Mexico after American politicians passed a Bill that could halve its production there.

The Gulf accounts for 10% of BP's global production, but the legal move proposed freezing the firm out of new drilling leases for seven years.

Meanwhile, the group is understood to be preparing to "static kill" the leaking well this week.


From Belfast Telegraph