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Drake forges creative partnership with SiriusXM and Pandora

The rapper is one of the world’s top streamed artists.

Drake performing at the Wireless Festivall in Finsbury Park, central London (Ian West/PA)
Drake performing at the Wireless Festivall in Finsbury Park, central London (Ian West/PA)

Drake has two new partners: SiriusXM and Pandora.

The two companies which merged earlier this year have announced that they have signed a new creative partnership with the superstar rapper.

The new deal includes “a dedicated station, curated music, and collaborations with creative talent”.

The roll-out will start later this year.

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Drake (Ian West/PA)

Drake is one of the world’s top-streamed artists.

He previously had a radio show on Apple Music, did a commercial for the brand and launched new music on the streaming platform, giving Apple an exclusive for a time period over competitors.

Drake has had 35 Top 10 hits on the Billboard Hot 100 chart and won four Grammy Awards.

PA

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