A vastly wealthy 85-year-old Spanish duchess considered the world's most title-laden noble has married a civil servant 25 years her junior, shrugging off her children's qualms and celebrating by dancing a bit of flamenco.
Maria del Rosario Cayetana Alfonsa Victoria Eugenia Francisca Fitz-James Stuart y de Silva's ceremony was watched by a crowd of several hundred clapped and roared its approval as she waved and danced on a red carpet after her wedding to Alfonso Diez at Palacio de las Duenas, her 15th-century residence in the cobblestoned old quarter of Seville.
The Duchess of Alba, twice widowed and known now for her frizzy white hair, squeaky voice and wildly colourful clothes, is one of Spain's most famous people.
The twice-widowed duchess, a distant relative of the Queen and Winston Churchill, wore a pale pink knee-length dress by Spanish designers Victorio y Lucchino..
She and Mr Diez, a social security worker, are old acquaintances through her second husband, who was a former priest, and Mr Diez's brother. They bumped into each other about three years ago outside a cinema in Madrid and eventually started dating.
Her six children, all from her first marriage, reportedly balked when the idea of marriage emerged. In July of this year she assigned them and her grandchildren juicy chunks of her vast estate, including mansions and palaces, in an effort to appease them.
Estimates of her wealth range from £520 million to £3 billion.
Two of the children did not attend the wedding. Her only daughter, Eugenia is in hospital with chicken pox, while one of her sons, named Jacobo and reportedly unhappy with his slice of the family fortune - was said to be travelling outside Spain.