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Hilarious 'Bra-cam' video uses the lure of cleavage to sell breast cancer awareness

By Paul Connolly

A 'bra cam' that records people checking out a woman's cleavage is fast becoming a viral video hit – and all for a good cause.

The Nestlé Fitness campaign for October's Breast Cancer Awareness campaign features a woman with a buttonhole camera fitted just below her visible cleavage.

The counter in the video counts the times people – men and women – clock each breast, with often hilarious results.

A hashtag (#CheckYourSelfie) promoted by the Keep A Breast foundation partners with the video, urging women to check their breasts monthly to promote early detection of breast cancer.

The pay-off line is: "You might be surprised how many times your breasts are checked out every day.

“But when was the last time you checked your own?”

The video and hastag are fast becoming hits on YouTube, Twitter and elsewhere.

There's also a Making of the Bra Cam video which explains how it's done, and that everyone featured gave their consent.

Nestlé Fitness cereal was also the brand that brought the “tweeting bra" for the 2013 October's Breast Cancer Awareness month.

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