Kim Kardashian re-brands shapewear line following cultural appropriation row
The reality star faced a chorus of criticism after trying to trademark the name Kimono, a traditional Japanese style of dressing.
Kim Kardashian West’s shapewear line Kimono is no more after she was accused of cultural appropriation.
The new name is Skims Solutionwear.
My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™ pic.twitter.com/3bV5MwblDr— Kim Kardashian West (@KimKardashian) August 26, 2019
The reality star, make-up mogul and law student said on Instagram that she changed the name after much “thought and consideration”.
Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.
The name Kimono, the same word for an ancient Japanese style of dressing, surfaced in June after Kardashian West attempted to trademark it.
Her shapewear line is colour and size-inclusive, ranging from XXS to 5XL.
Some pieces include side slits in spots Kardashian West said she used to make herself with scissors.