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Lego builds record £4bn in revenues

By Jan Molsen

Danish toy maker Lego has said its famous coloured building blocks were in high demand in most regions last year, helping its full-year revenue increase 6% to 37.9 billion kroner (£4.4bn), the highest figure in the company's 85-year history.

The privately held group's net profit rose to 9.4bn kroner (£1.1bn) from 9.2bn kroner.

Its British chief executive Bali Padda said he was "satisfied" with Lego's performance, adding that sales growth in the last six months of 2016 "was at more sustainable levels than previous years".

The toy maker was "encouraged" by sales in Europe, saw "strong potential" in China but sales were flat in US markets.

The group said that, on the whole, about 75 billion Lego pieces were sold in 2016 in more than 140 countries.

The group, based in western Denmark, has more than 19,000 employees around the world.

It does not release quarterly figures.

Belfast Telegraph


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