The first Amazon Echo device designed for use in a car has been launched in the UK and Ireland.
Echo Auto plugs into a car's 12V power outlet or built-in USB port and connects to the in-car stereo via either audio jack cable or Bluetooth to enable the use of voice assistant Alexa inside the vehicle.
Users are then able to use Alexa voice commands to control music, check the news or make phone calls without taking hands off the wheel or eyes off the road.
The device gets internet connectivity via a user's smartphone and the Alexa app, using its existing data plan.
It is Amazon's latest attempt to bring access to its virtual assistant to a wider space, having already created an established line of smart home hubs and speakers and signed up a number of third party appliances to support the voice assistant inside the home.
The device has an eight-microphone set-up designed to enable it to pick up voice commands, despite what the technology giant calls challenging in-car acoustics, and will be able to hear commands over music and ambient road noise.
Amazon confirmed Echo Auto would go on sale for £49.99.