Saudi Arabia's ending of cinema ban sparks popcorn-themed social media frenzy
Saudi Arabia has announced it will allow cinemas to open in the conservative kingdom next year, for the first time in more than 35 years, in the latest social push by the country's young crown prince.
It is the latest stark reversal in a county where cinemas were shut down in the 1980s during a wave of ultra-conservatism in the country.
Many of Saudi Arabia's clerics view Western movies and even Arabic films made in Egypt and Lebanon as sinful.
Despite decades of ultraconservative dogma, Crown Prince Mohammed bin Salman has sought to ram through a number of major social reforms with support from his father, King Salman.
The crown prince is behind measures such as lifting a ban on women driving next year and bringing back concerts and other forms of entertainment to satiate the desires of the country's majority young population.
The 32-year-old heir to the throne's social push is part of his so-called Vision 2030, a blueprint for the country that aims to boost local spending and create jobs amid sustained lower oil prices.
According to Monday's announcement, a resolution was passed paving the way for licences to be granted to commercial cinemas, with the first expected to open in March 2018.
Many Saudis went on Twitter to express their joy at the news, posting images of buckets of popcorn and moving graphics of people dancing, fainting and crying.
"It's spectacular news. We are in a state of shock," said Saudi actor and producer, Hisham Fageeh.
Mr Fageeh starred in and co-produced the Saudi film Barakah Meets Barakah by director Mahmoud Sabbagh, which premiered at the Berlin International Film Festival in February.
The movie, which has been called the kingdom's first romantic comedy, tells the story of a civil servant who falls for a Saudi girl whose Instagram posts have made her a local celebrity.
"We are essentially pioneers because we all took risks to work in this industry," he said.
"We were super lucky, because luck is always a factor of whether we make it or not."
Even with the decades-long ban on cinemas, Saudi filmmakers and movie buffs were able to circumvent traditional censors by streaming movies online and watching films on satellite TV.
Many also travel to neighbouring countries like Bahrain and the United Arab Emirates to go to cinemas.
Despite there being no cinemas in Saudi Arabia, young Saudi filmmakers have received government support and recognition in recent years.
The government has backed a Saudi film festival that's taken place for the past few years in the eastern city of Dhahran.
This year, some 60 Saudi films were screened.
The film Wadjda made history in 2013 by becoming the first Academy Award entry for Saudi Arabia, though it was not nominated for the Oscars.
The movie follows the story of a 10-year-old girl who dreams of having a bicycle, just like boys have in her ultraconservative neighbourhood where men and women are strictly segregated and where boys and girls attend separate schools.
The film was written and directed by Saudi female director Haifaa al-Mansour, who shot the film entirely in the kingdom.
That film and Barakah Meets Barakah, though four years apart, tackle the issue of gender segregation in Saudi Arabia, which remains largely enforced.
It was not immediately clear if cinemas would have family-only sections, segregating women and families from male-only audiences.
Another unknown was whether most major Hollywood, Bollywood and Arabic movie releases would be shown in cinemas and how heavily edited the content will be.
The Ministry of Culture and Information said there are no additional details available at this time.
The government said it will announce regulations in the coming weeks.
Mr Fageeh said, while he is concerned with the censorship rules that might be in place, he is also concerned that scenes of violence are typically permitted on screens across the Arab world, but "any kind of intimacy and love is considered taboo and a moral violation".
"It's a global conversation we need to have," he said.
The Saudi government says the opening of cinemas will contribute more than 90 billion riyals (24 billion US dollars) to the economy and create more than 30,000 jobs by 2030.
The kingdom says there will be 300 cinemas with around 2,000 screens built in the country by 2030.
Mr Fageeh said it was important the government provides even greater support to local filmmakers now that international films will dominate cinemas.
"There needs to be an effort to be cognisant and inclusive for this element of local films or we will be completely flushed out because of the nature of capitalism and will be operating in the margins," he said.