After months of flirting with politics, Donald Trump has said he won't run for president, choosing to stick with hosting The Celebrity Apprentice over entering the race for the Republican nomination.
The reality TV star and real estate magnate made his announcement at a Manhattan hotel as NBC, which airs his show, rolled out its autumn line-up.
He's spent the past few months weighing whether to seek the presidency, delivering speeches to national GOP groups, travelling to early primary states like New Hampshire and criticising President Barack Obama from afar.
He is the second Republican in a matter of days to say no to a bid for the GOP nomination. Mike Huckabee announced on Saturday that he wouldn't seek the presidency.
At the Hilton hotel in New York, NBC said The Celebrity Apprentice would be coming back in mid-season. But Bob Greenblatt, the head of NBC entertainment, said the only mystery would be whether Trump was host.
Mr Trump then took the stage, saying the show has made a lot of money for charity and that he wanted to continue doing so.
"I will not be running for president as much as I'd like to," Mr Trump said.