BBC viewers clearly have nothing better to do than jam the switchboard with complaints about our own Aimee Fuller's (above) exuberant celebration of her team-mate's Winter Olympic medal.
The Bangor lass was lambasted with criticism after whoopin' and hollerin' Jenny Jones as she slope snowboarded her way to a bronze medal – Britain's first ever medal on snow. The BBC got over 300 complaints for Aimee's celebrations after she was allowed into the commentary box to talk over the real commentators.
OK, maybe she shouldn't have cheered when the Austrian fell over. But were any of us really listening in for technical appreciation of the sport? Aimee wasn't too bothered – she called the experience 'rad' in true snowboarder dude fashion.