| 10°C Belfast

When presenters begin to believe their own hype

So Jonathan Ross is to leave the BBC. Auntie’s highest paid presenter is heading for pastures new but yet unknown.

Will we miss him? In a way. His Friday night television show used to be good fun, full of cheery banter and risque remarks, but all within acceptable taste boundaries. Yet in recent times the show has become to much of the same — and the same is not good.

Ross appears to be sleepwalking his way through the programme. A few leery looks at the camera, a couple of double-entendres, some puerile questions and the opportunity for the guest to plug their new book, show, film, song or whatever.

We learn little if anything about the guests that we don’t already know and all the show really is – apart from an opportunity to advertise – is an excuse for smart-arse presenting. Ross is better than that, and for the money he is paid, should be a hell of a lot better. The problem with big-name presenters on television is that the broadcasters have to build them up in their ratings wars. Look, we’ve got Jonathan Ross, Chris Evans, Graham Norton or whoever. If their employer keeps trumpeting how good they are, it is little wonder the presenters start to believe it too and that is when the rot sets in.

Ross is right. It is time for him to leave. Maybe he will come back — refreshed elsewhere — and become entertaining again.

Belfast Telegraph