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Fionola Meredith

A sea change in attitudes, not just semantics, is way to tackle sexism within the workplace

Fionola Meredith


Rewording the 'macho' language of job ads to encourage female applicants is a cop-out, says Fionola Meredith

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Rachael Trigg (24), who applied for a manual frontline role at Thames Water after the company changed the “masculine-coded” wording of its job advertisement

Rachael Trigg (24), who applied for a manual frontline role at Thames Water after the company changed the “masculine-coded” wording of its job advertisement

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Rachael Trigg (24), who applied for a manual frontline role at Thames Water after the company changed the “masculine-coded” wording of its job advertisement

Are you ambitious, assertive, decisive, determined and self-reliant? If so, the chances are that you're a man.

How about committed, connected and responsible? If those words sound more appealing, then you're probably a woman.

Or so goes the theory.