Are you ambitious, assertive, decisive, determined and self-reliant? If so, the chances are that you're a man.
How about committed, connected and responsible? If those words sound more appealing, then you're probably a woman.
Or so goes the theory.
The murky problem of unconscious gender bias was dredged up again this week, after a London water company found that the wording of its job adverts was attracting plenty of men, but putting women off.
When Thames Water advertised for sewage technicians to treat sludge and sample effluent, they were inundated with applications from blokes. You might conclude that this was because the idea of poking around in noxious human waste-matter was not very appealing to most women. But no.
Apparently women are just as keen to work with sewage as their male counterparts. It was the recruitment process, which used terms like "confident", "competition" and "champion", that deterred them. In other words, the job, which pays up to £28,000 a year, had been unwittingly "masculine-coded".
So the job description was rewritten to include "feminine-coded" phrases.
Instead of stating that the role was to "ensure sewage is treated effectively and efficiently", it referred to "an excellent opportunity to make a real impact on the delivery of wholesome water".
Previously, applicants were expected to have "a background in industrial or similar setting". Now they were invited to join "a close-knit team with a family feel".
Well, it worked. The proportion of female applicants shot up by a remarkable 46%.
It's vital to challenge gender stereotypes, which hold us all back, men included. There's no reason at all why women shouldn't do mucky, smelly, sometimes dangerous jobs that have traditionally been done by men, if that's what they want. Given the opportunity, it could mean great satisfaction and a lifelong career.
That's certainly true of Debbie the Drain Wizard, the Belfast tradeswoman who has unblocked our troublesome backyard drain on several occasions. Undeterred by even the most squalid filth, Debbie is a skilled professional who clearly loves her job. It's actually a pleasure to watch her work.
But I'm not comfortable with the idea of making adverts for historically male-dominated jobs sound softer, cuddlier and nicer, so that greater numbers of women will apply.
You could argue that the end justifies the means: if it results in more female recruits, who's complaining? (Apart from the men who didn't get the job, presumably.)
My concern is that by capitulating to certain pre-conceived ideas about women's nature, by using words deemed "feminine-coded", we're not overturning or even challenging the old stereotypes that have worked against women for millennia.
We're reinforcing them.
Men, as a category, do not 'own' qualities like personal strength, confidence, decisiveness, determination and self-reliance. It's farcical to imply that they do, and deeply patronising to the many women who possess these attributes in abundance.
This matters everywhere, not least in politics, where it goes right to the top.
As the American feminist author Camille Paglia once pointed out, too much "feel good" language actually weakens women's chances of being taken seriously. "Until a female [presidential] candidate can show she is prepared to be Commander-in-Chief and, if necessary, to wage war, she will not win the confidence of the electorate," said Paglia. That was back in 1996, and the USA still hasn't managed it.
Today, businesses which are worried about inadvertently deterring women from applying to work for them are encouraged to use online gender bias decoders - programmes which will examine the text of their job adverts and pronounce on whether they pass or fail the gender test.
As an experiment, I put the following made-up job ad into one of these online decoders: "We are looking for a confident, determined candidate, with drive and ambition, to lead ou r gender diversity unit, seeking to recruit more women into senior roles in the workplace, and to actively challenge gender-based discrimination."
Wrong. Fail. The verdict of the decoder? "This ad is strongly masculine-coded … It risks putting women off applying, but will probably encourage men to apply."
Tackling unconscious gender discrimination is not simply a case of using the "correct" words, dictated by some automatic generator. Language matters, without doubt. But what matters far more is the culture of a workplace, of an industry, of society in general
We will not change historically-ingrained attitudes about what women can and cannot do by pandering to stereotypes of "niceness". Like Debbie the Drain Wizard, the best answer is for women to simply roll up their sleeves, prepare to get mucky, and dive in.