When we see paparazzi photos of celebrities in their natural habitat, we often see them without an ounce of make-up on, yet still possessing an enviable glow. Many famous faces, especially those based around Los Angeles like to go for that natural ‘no make-up make-up’ look.
A few years ago, I would never have even humoured the idea of opting for this style of beauty. Even as recent as 2018, my own make-up routine was all about creating a bold and striking look. The cut-crease eye, the intense contour and highlight, the whole thing was such a lengthy process.
I learned how to do a killer contour and fashion a feline flick sharp enough to do some damage. But when we were all placed on lockdown last year, our make-up routines went out the window.
As face-to-face meetings and dates were cancelled, we all moved away from make-up and let our skin breathe, and make-up has changed forever as a result. Of course, you don’t need me to tell you that the idea of having to wear make-up for other people, or to be seen as ‘presentable’ to the outside world, is redundant.
But wearing a full face out and about made me feel more put-together and self-assured. Delving into my beauty bag just to sit at home felt like a waste — and I’m not alone in thinking this. It made me question who I really wear make-up for.
When I had Zoom meetings, I would profusely apologise for not having a full face of make-up on my face.
Often, those on the call had also consciously decided to wear little to no make-up, which was comforting that we were all on the same page.
Before lockdown I would have retched at the sight of myself in the mirror without some products on to cover up the imperfections but as the year went on, I started to care less and less.
Make-up hasn’t gone away altogether. A world without make-up would probably be less interesting, and it would definitely be less fun. However, with more women becoming comfortable without cosmetics, the ‘no-make-up make-up’ isn’t going away anytime soon but it can be trickier to pull off than you’d imagine.
My everyday approach to make-up is now minimal, not mask-like, and I vow to keep it up. Not just because it’s much cheaper or feels liberating to save so much time in the morning, but also because it’s about time we thought of skin texture as entirely normal.
Don’t get me wrong, I will definitely be seen wearing a full face of make-up during events or nights out in the future, but this time I will take my time to experiment and enjoy the process.
Doing a full-face Monday to Sunday can result in you losing your love for make-up. Having now adapted to a lighter look during the week has allowed me to enjoy the ‘getting ready’ element again when I am heading out on the town with the girls. In my mind, make-up should always be fun and pulling back a bit during the week can revive this sense of fun in your routine.