Re-Branding of Russell's tales pure magic
Russell Brand has teamed up with kids' books illustrator Chris Riddell (of Ottoline fame) to do a series of updated fairy tales.
Brand has shown that he has an original way of seeing the world and a vocabulary bigger than most people's fridges, so though I'm sure his ambition to 'unlock the consciousness' of young readers will be roundly mocked, I await his new versions eagerly.
He's made a promising start by selecting The Pied Piper of Hamelin, a psychological horror about disappearing children which I've always felt must have inspired the haunting film Picnic at Hanging Rock.
It's the perfect tale for a re-Branding.