With spectacularly ill-judged timing the head honchos at the BBC have decided to scrap free TV licences for over-75s at the end of this month.
Amid pandemic they've informed the group most cruelly affected by Covid-19 - not just in terms of death toll and curtailment of freedom but also in terms of fear and anxiety - that here's another notch up for your stress levels.
Where to find an additional £157.50 to finance a channel whose output is increasingly aimed at anyone but you.
Not all over-75s will have to fork out. Those who are in receipt of pension credit will be exempt.
And yes, there are undoubtedly pensioners in that age group sufficiently affluent not to be fazed by the fee.
There will be millions more, however, for whom this is going to be a real kick in the purse.
There's often a fine line between qualifying for pension credit and missing out.
In the rarified corridors of London's Broadcasting House where the trousering of six-figure salaries is the norm, it's maybe hard to grasp just how slight that divide is between those who qualify for help and those who don't.
Auntie (the nickname was given to the Beeb in times past, children) is showing a callous disregard for her most loyal and needy swathe of audience.
Auntie is putting the boot into Great-Auntie.
There's a patronising notion that the over-75s don't do tech. Facebook, FaceTime, Skype, Zoom and the like. But the fact is that not a few oldies could give teenagers a run for their social media money.
Lockdown necessity has further enhanced their skills.
Even those who previously assumed you were talking about blood pressure medication when there was mention of tablets have been introduced to a whole new means of communication, information and entertainment.
But the over-75s is a generation that grew up and grew old with television. TV is still an important art of their lives. In some cases, a lifeline from loneliness.
Paying for a licence to finance solely the Beeb when you prefer to watch UTV, Sky or Channel 4 grates not just with these pensioners, but with viewers in all age groups.
In a world of pay-per-view it seems odd and outdated.
The scrapping of free licences for over-75s has been a while in the pipeline. It was supposed to have happened in June but was put on hold as the pandemic hit in March.
Now it will happen in August.
So was there ever going to be a good time to introduce the rule change?
The BBC claims without it there would be a severe impact on programmes and services and blames the government for not providing the funding to cover free licences.
But unfortunately for the corporation there's currently a growing, and increasingly popular, movement to Defund the BBC. This move will add further fuel.
The Beeb doesn't have its critics to seek. Some say it's too left wing. Others claim it veers to the right. It's too elitist. It's too white, it's too woke...
My sympathy would be with those who feel it's too free with our money.
The behemoth Beeb sloshes money around in a way that makes Rishi Sunak look like Scrooge.
Those mega salaries paid to various "stars" will now be subbed from the pockets of 80-year-olds and 90-year-olds just about scraping by and fearful of being hauled before courts should they fail to find a further £157.50 per annum.
They'll help pay too for all those many BBC offshoots desperately attempting outreach to disinterested youth.
Yes, there are jobs, many thousands of jobs, dependent upon the BBC staying afloat. The BBC nationally and regionally still does very, very much that is great.
The argument, though, is whether this should be paid for by a licence fee system that is anachronistic, unfair and now penalises poor pensioners.
This latest move makes the BBC look mean, heartless and utterly out of touch with public mood.
It's not a good look when you have Auntie taking advantage of granny.
It's not every day you get asked out to lunch by the Chancellor of the Exchequer. The dishes are on Rishi.
Mr Sunak describes his voucher scheme to get us to "eat out to help out" as "creative". Convoluted might be a better way to put it.
You will get 50% off your meal up to a limit of £10. Drinks are not covered unless soft and non-alcoholic. You can only go on certain days although there doesn't seem to be a limit on the number of times you can go.
Restaurants, cafes and bars will have to register online. They'll be reimbursed by the government. Within five working days.
That's the plan anyway. But so much that can go wrong..
Websites to crash, problems to arise at the table, refunds not to be refunded on time.
And then the inevitable issue of even greedier parties getting "creative" too.
Creative con artists.
Even as Rishi was outlining his plan to get us out and ordering the chef's special again, some will have been licking their lips over how to capitalise on "eat out" to help out themselves.
I'm assuming the government has thought this through.
The reduction in VAT for the hospitality industry is a welcome practical move.
And the "eat out" voucher scheme could also be a major boost too.
I'd just be concerned that going on past experience of conmen artist ingenuity, it could also be a dog's dinner.
The dangers of over-sanitisation -friends of mine (this happened abroad) dropped into a cafe for lunch. A lady was hard at work washing everything down with spray sanitiser.
They sat down, had some food and then, when they stood up to leave, noticed something weird.
Both their clothes at the back now had large white streaks all over. The lady with the 'sanitiser' had actually spray-gunned the chairs with bleach.
This week's gobsmacking court action featuring Mr Johnny Depp, Pirate of the Caribbean v The Sun, eclipses anything the film world could throw up with its wild stories about his private life. No one is coming out of this well.
Next up is the privacy-obsessed Meghan Markle who is due to take on the Mail on Sunday and her dear old dad over a letter she sent him. Who needs Hollywood when the courts are in session?