Proof this week that there is no government move which they feel can't be further enhanced by an expensive ad campaign. Boris having announced that he is setting the nation free again, is apparently now concerned that people will hesitate on the threshold, unwilling to venture out into the sunlit uplands of near normality.
Fear of getting it - after months of having it drummed into you that every person you pass in the street, every surface you touch, may be hoaching with contagion.
Can you blame some people for being a bit wary now that the shackles are being relaxed?
But then, equally, can you blame all those thousands more who were on the starting blocks and out the door this week even before liberation from hibernation officially begins?
Man of the people he may claim to be, but Boris seems to have badly underestimated the enthusiasm of the latter group to re-embrace their old friend freedom.
Why else would he think it would take an ad campaign to speed them on their way? According to reports, the government is planning a "Welcome Back" campaign aimed at encouraging the coronaphobic out into the open.
Cost of this campaign - £20m.
Granted £20m is a mere drop in the ocean compared to the millions and trillions Rishi and Co. have been spraying around in order to combat the Covid fallout.
Even so. Twenty million pounds to tell people to get out there again. When all the evidence shows that they're already chomping at the bit.
The spectacularly unfortunate timing for Boris was that his ad campaign plans were leaked in a week in which the council in Bournemouth was forced to declare a major incident, such was the crush of sunbathers and working-from-homers descending upon local beaches.
And not just in Bournemouth. All over the land trains were packed, roads gridlocked. In Brixton they had a street party, also known as a riot. Crowded city parks saw much al fresco drinking. Liverpool fans were going loco outside Anfield.
All round herd insanity.
Yet Boris seemingly believes people still need a £20m nudge to get out there?
One of the reasons for the rush to the beaches this week has been the obvious one, the weather. This has been a remarkable few months weather wise. And when the sun is out and the sky is blue who wants to be confined to barracks?
But the sad fact is that there are many people who still have no choice. Those in the vulnerable bracket have every reason to feel coronaphobic. And extremely let down and dismayed that others have shown so little concern for them.
In fairness, most of the scenes of lockdown abandon we've witnessed this week have been in England. We're a bit more canny and indeed considerate in Northern Ireland.
But there are understandable fears that, as rules are relaxed, caution everywhere will be thrown to the wind.
Having announced Open Sesame the trick now for Boris (and Arlene and Michelle) isn't so much to convince people that they're Welcome Back.
It's how to safely juggle the understandable desire of people to resume their lives - and livelihoods - with the ongoing need to curtail risk to those self-isolating.
It's not especially an ad campaign this will take, but some common sense.
And possibly a more astute reading of human nature.
Lockdown has been a long and difficult challenge for the entire population. Despite this week's breakdown in discipline, in general people have responded responsibly.
In some ways it's hard to believe so many have stayed holed up for so long.
Relaxing lockdown was always going to be tricky.
But it's interesting that the government assume the difficult part will be coaxing people back out as opposed to putting the brakes on them once they've been liberated.
Boris has always been a great one for quoting his idol Sir Winston.
It would be a bit ironic now if he's forced to switch strategy from Welcome Back to fighting them from the beaches.
What do you call a government attempt to neuter its own stupid 14-day quarantine plan for incoming flights? An air bridge. What do you call a whole collections of these air bridges? Air corridors. Call them corridors or bridges or whatever you please, they amount to the same thing. Plain old flying as we used to know it - without having to register with Priti's quarantine cops. Why doesn't the government just admit they got it wrong? Short answer - that would be an air bridge too far.
It's unbearable to think what the mother, the family and friends of young Noah Donohoe have been going through this week. This has been beyond nightmare.
At the time of writing their lovely little boy is still missing.
Please God he will be found safe.
That's been the impassioned plea of everyone who's watched this ordeal unfold this week.
Thousands have turned out to help in the search or have posted Noah's picture on social media in an effort to find him.
We are an odd lot in this part of the world. We squabble and fight over tribal issues.
And then a child goes missing and all that is set aside completely. Everybody feels it. Everybody wants to do what they can.
The people of north Belfast - on all sides - have been just magnificent this week. They've turned out in droves to search. They've been joined by others travelling from miles away to do what they can to help.
And just as importantly, they've stood back when asked by the police to let the professionals do their stuff.
The postings on social media have been equally moving, often in their simplicity as much as anything else. The praying hands emoji which in other circumstances so often looks a bit naff, in this instance, so heartfelt, so touching.
All those good people united in a one great wave of sympathy and kindliness and just that human desire to help.
And over and over again that one raw, impassioned plea..
Please God, send him home safe.
As if Covid hasn't been challenge enough, now even the ozone layer is playing up. Despite the skies being freed from the vapour trails of millions of aircraft - or rather because of this - radiation levels are currently much higher than normal. Those dangerous UV rays which are now getting through were previously filtered by aeroplane contrails.
Who saw that one coming?
Sky pollution. Unintentional sunscreen.