Not even a global pandemic could prevent yet another flag row in Northern Ireland.
The BBC were quick to apologise on Friday morning when their flagship TV breakfast show mistakenly used a picture of an Irish tricolour to represent Northern Ireland during a discussion on differing quarantine rules across the UK.
However the apology, issued live on air less than an hour after the mistake, was not enough to prevent widespread outcry on social media.
Shortly after the mistake was made North Antrim DUP MP Ian Paisley raised it with no less a figure than new BBC Director General Tim Davie.
After the apology First Minister Arlene Foster called for an investigation by the Director General into how the error occurred.
The DUP leader described the incident as "very poor", while UUP leader Steve Aiken said the BBC must fact-check if it is to "regain any reputation for accuracy".
Mrs Foster went as far as to praise ITV's Good Morning Britain programme for using what she called the "right flag", the Ulster Banner.
As pointed out by SDLP MLA Matthew O'Toole, "that's not the right flag either. The so-called Ulster Banner has had no official status since 1972".
"Who cares," he wrote of the issue on Twitter.
"Neither flag is 'correct' but, especially at this moment, there are more pressing things."
The Ulster Banner is still widely used by unionists and for sporting events, including for the Northern Ireland football team, but has not had official status since the fall of the old unionist-dominated Stormont Government in 1972.
Surely in one of the most difficult periods in recent history the First Minister has more important issues to occupy her time.
A date has not been set for the reopening of wet pubs, with no financial package in place. There has been no support arranged for taxi drivers, the self-employed and those on furlough face an uncertain future.
Dealing with those issues has been put off time and time again, but an "honest mistake" from a public service broadcaster is branded "disgraceful" by the DUP.
At 0811 a graphic was used by @BBCBreakfast wrongly representing NI with an RoI flag.— DUP (@duponline) September 4, 2020
North Antrim MP Ian Paisley emailed the Director General & demanded an immediate apology.
The apology (below) at 0858 is welcome but disgraceful that it had to be highlighted. pic.twitter.com/z6H8odWdaC
It would be disingenuous not to acknowledge that the Covid issues will require time for the Executive to sort, but in the meantime perhaps the feelings of those affected could be taken into consideration.
What about the four deaths from Covid-19 in Northern Ireland this week? I imagine the bereaved would think our politicians' time could be better spent than on yet another flags debate.
Notably, Health Minister Robin Swann remained silent on the flag mix-up as he puts plans together to allow the heath service to deal with what he said was likely to be its "toughest winter" amid the threat of a second wave of Covid-19.
While the Belfast flag protests shows just how seriously some people take the issue in Northern Ireland, it would be unfair to suggest it's one sided.
In 2018 BT Sport were forced to apologise after Belfast boxer Michael Conlan, a proud Irishman, was shown as fighting under the Union flag.
We also regularly see outcry in the Republic of Ireland when Irish stars like actress Saoirse Ronan are labelled British.
Recently 'Normal People' star Paul Mescal took to Twitter to clarify "I'm Irish" after a number of UK publications labelled him as British after his Emmy nomination.
Issues like flags, identity and culture have always been divisive in Northern Ireland and that isn't going to change anytime soon.
But our politicians should be showing leadership on these issues and highlighting the things that bring us together, rather than those that drive us apart.
Public outcry over flags only panders to the most extreme elements of their base; the average person in Northern Ireland wants to see action on the issues that matter.
We have more important things to worry about than flags.