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Why social media platform Nextdoor is making neighbours out of strangers

John Mulgrew


Social media platform instils community spirit in age of Covid

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Connected: Even nosey neighbours now have a voice on Nextdoor

Connected: Even nosey neighbours now have a voice on Nextdoor

Connected: Even nosey neighbours now have a voice on Nextdoor

A sense of community has never been more important. But have you ever borrowed a cup of sugar from a neighbour? No, neither have I.

But I've also never taken a candid photograph of someone I thought "looked suspicious" in my neighbourhood, posted images online of dog-fouling, bemoaned rambunctious teenage anti-social behaviour, or tried to find a new home for an obviously well-fed feline.

A touch of paranoia, an occasional drop of passive aggressiveness and a measure of clumsiness, but with its heart in the right place, boasting an oddly reassuring post-War spirit is my best attempt at summing up the tone of a local social media platform sweeping across our island.


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