Belfast Telegraph

Ballymena bear advert reflects true magic of Christmas

Editor's Viewpoint

In the run-up to Christmas most of the major stores invest a great deal of time, money and effort in producing memorable advertisements to boost their sales.

It is all the more welcome to see a highly successful advert produced locally, and one which rivals the best, and indeed outshines those from some of the corporate giants.

The Christmas video about the Ballymena bear has already been a major hit and it is one to moisten even the most cynical eye. There is something about its simplicity which hints at the true magic of Christmas, and it is very welcome at a time when Ballymena is bearing so many job losses.

Belfast Telegraph


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