Children in Need’s millions are more welcome then ever
Cynics might argue that they would give even more generously to Children in Need if celebrities would stop acting the fool on the night less seriously. But that is to disregard the effort that so many put into raising money for this most worthy of charities and how their efforts inspire us humble members of the public to dip into our pockets.
Children in Need is the highest profile charity night of the year and its transparency in showing where all the money goes means that it has a huge credibility with the public. At a time when public services are under intense pressure due to austerity policies the millions raised by tomorrow night's extravaganza helps fill the void.