Belfast Telegraph

Editor's Viewpoint: No happy ever afters as store bungles promotion

Editor's Viewpoint

The Build-A-Bear chain showed how not to run a retail promotion yesterday. The 'pay your age' price promise led to chaos at many stores including one in Belfast which had to close after reports of punch ups and a staff member being assaulted as some shoppers fought for the bargain bears.

It was a deal too good to miss ­- the toys cost at least £20 normally - and thousands of customers descended on stores. In many instances the children hoping to leave cuddling a bear were simply reduced to tears when the store doors shut. Parents will have to tell them a new bedtime story - one that doesn't include the line 'and everyone lived happily ever after'.

Belfast Telegraph

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