Editor's Viewpoint: Old and brand new
Brand names are important in today's world, and our list of some of the Northern Ireland favourites contained in this week's papers are among the best anywhere.
The top 50 includes iconic local brands ranging from Queen's University to the George Best Belfast City Airport and the Odyssey complex.
There are also the essentially Ulster brands such as Lough Neagh eels, linen and the symbolic Red Hand itself.
However there are some surprises, such as the Belfast sink and Genesis bread, all of which provides rich and rare food for thought as we strive to maintain our distinctive Ulster identity and taste in the world of the 21st century.