Editor's Viewpoint: Sheeran perfect partner for Co Down guitar maker
One partnership which has a very good chance of bearing fruit is that between pop superstar Ed Sheeran and Downpatrick firm, Lowden Guitars. They have certainly struck the right note by teaming up to create affordable quality instruments aimed at the youth market.
Sheeran famously plays Lowden guitars, which have a very high international reputation. He was given one as a birthday present by Snow Patrol front man Gary Lightbody. It was a gift which keeps on giving and Sheeran's endorsement for a new range of the instruments will be sweet music for the firm. As the title of one of his songs says, it could be perfect.