Editor's Viewpoint: The fame game
Andy Warhol once said that everyone would be famous for 15 minutes. In today's world of the internet and social networking sites, it is easier than ever to be famous - but the fame lasts shorter than even Warhol imagined.
Even animals can get in on the fame game as the video of a "loyalist" bear juggling a stick to the tune of the Sash on this newspaper's website reveals. Take an image, add a little trickery and, hey presto, you have a global hit on your hands. But then tomorrow someone else will upstage you. Such is fame.