Kim Kardashian and Kane West Ireland honeymoon visit a smash hit for tourism
The reported arrival of rapper Kanye West and celebrity wife Kim Kardashian in Cork after their Italian wedding is an Irish tourism marketing official's dream.
Kim alone has 40 million followers on Twitter and Facebook, making it easy to spread to word about Ireland's charms to her huge fan base.
While the couple were keeping an unusually low profile last night, that only added to the mystery of where they were staying or might go.
And given that their one-year-old daughter is called North, what could be more appropriate for them than a visit to Northern Ireland?
Now that really would be a celebrity endorsement.