The television adverts for online bingo try to lure new members by emphasising how players are just one big happy family.
But for many hardened players, the real craic is to be found in the bingo halls which continue to draw big crowds around the province. For them, meeting their friends every week is the real win. Actually getting a full house is a bonus.
The BBC’s fascinating fly-on-the-wall documentary on players at a west Belfast hall to be shown on Monday night reveals how the players — women are in the vast majority — have their little rituals, have gained friends for life and have their dreams of what they would do if they struck lucky.