Belfast Telegraph

Rapacious retailers cheapening true meaning of Christmas

Editor's Viewpoint

It is said that Christmas seems to come earlier every year, despite the fact that the actual passage of time is always ordered and steady.

However, the build-up to Christmas seems even more intense this year, and a number of shops have already erected their Christmas trees and displays even before Halloween.

This is regrettable, and it is all part of a spreading commercialisation that threatens to rob Christmas of its true meaning.

The magic of this special family season is best kept to Christmastime itself. Anything earlier than this cheapens and lessens its unique appeal.

The real meaning of Christmas is contained in the Bible story of a new birth, and not in the ring of countless cash registers. Let's get our priorities right.

Belfast Telegraph

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