Savvy shoppers enjoy rich pickings after Christmas
There is nothing more galling than to go into the shops today and find that expensive present bought a couple of weeks ago is now available for a fraction of the cost. But the savvy shoppers interviewed in this newspaper today avoid that sinking feeling by using the post-Christmas sales as the time to buy next year's festive gifts.
It seems that people are still prepared to queue up for their favourite retailers' bargains rather than shop online. There is nothing quite like finding a real bargain on the rail, rather than having it signposted in cyberspace. Retailers use sales to get rid of unwanted goods, shoppers see them as a deserved bonus for past loyalty.