More and more people are realising that they can save animals, improve their health and combat climate change - simply by ditching meat.
Studies show that people who eat plant-based meals tend to be leaner and less likely to suffer from heart disease, diabetes, or cancer than their meat-eating counterparts and a Worldwatch Institute report indicates that at least 51% of global greenhouse-gas emissions are caused by animal agriculture.
And then there's the most compelling reason of all for swapping beef for veggie burgers: stopping the horrific suffering involved in getting every piece of animal flesh to the table.
As more humans see these animals for the wonderful individuals they are, the increasing number of those who will no longer feast on their flesh makes sense.
Give it a go. Do it for animals, do it for the planet, or do it for yourself, but, whatever reason, just do it.