Have a butcher's at the small print
Suddenly everyone wants to believe that your local, independent butcher is, by definition, a paragon of virtue who knows the provenance of all their meat.
Two highly regarded butchers are local to me. One has a board outside saying 'Two roasted chickens for £6.99'. In the second butcher's shop, I overheard the butcher on the phone: "So you want four boxes of chicken at no more than £1.99 each? I'll see what I can get." How anyone can believe these birds, for this price, are other than bred, fattened and slaughtered from some intensive broiler chicken sheds is fanciful.
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