Who is game for a tasty bite?
October 1 heralds the official start of the pheasant shooting season. As the season gets into full swing, there will be plenty of affordable, locally-sourced and tasty game meat available.
Described by chef Mike Robinson as a "superfood", it is healthy, sustainable and nutritious.
The popularity of game has been increasing rapidly and independent market researcher Mintel says annual sales should reach more than £84m by next year.
The UK's largest shooting organisation, the British Association for Shooting and Conservation (BASC), runs an innovative game promotion campaign which we have extended this year due to popular demand.
So if you fancy trying game and would like some more details and some easy recipes, visit www.gameson.org.uk
British Association for Shooting and Conservation