Tthe Chancellor's Eat Out to Help Out scheme has been a huge success at generating visits to restaurants and cafes in Northern Ireland. Using a discount to entice those of us who were nervous about eating out post-lockdown was an inspired piece of marketing and social engineering.
Few of us can resist a bargain - especially when expressed in the succinct 'maximum of £10 per person' terms deployed by the Treasury.
It has ensured packed-out venues - while exhausting restaurant staff - and inspiring confidence that it can be safe to be out and about during the pandemic.
One diner who made the most of a potential £50 discount for his family-of-five summed it up as "a lift" after lockdown.
Restaurants which had been hesitant about reopening at any time other than the weekend took the plunge and took staff off furlough, saving the government money. But for some, it did mean weekend trade was shunted to earlier in the week.
But by ensuring the marketing materials were emblazoned with his signature, Chancellor Rishi Sunak has ensured his name will hereafter carry a feelgood factor that no other occupant of 11 Downing Street has ever achieved.
But now that the scheme is over, what is next to encourage us to go out?
Vat on goods and services in tourism and hospitality remains at 5% - reduced from 20% - until January 12, but that is a benefit designed more for business than their end customer.
Chilling reminders are all around us of the continued threat posed by coronavirus, and the furlough scheme, which has kept nearly 250,000 of us in work, runs out at the end of next month.
Chef Michael Deane, and others, are continuing discounts at their own expense, though Mr Deane has said he will limit his new offer to Tuesdays and Wednesdays.
Hopefully restaurants can achieve the same traffic through their doors without the Treasury's avalanche of marketing.
And as a difficult winter draws nearer after the furlough scheme is over, we can but hope that Rishi lends his dashing signature to more tempting discounts.