Type the words 'Prince Harry, Meghan Markle' into Google search and a startling 129,000,000 results appear in less than 0.48 seconds. They are news. In fact, big news. And they certainly know how to create headlines.
The late Enoch Powell once said: "A politician complaining about the press is like a sailor complaining about the sea." In short, the erudite veteran parliamentarian was telling his colleagues to get over themselves and stop whining about their relationship with the media. This useful advice to politicians should equally apply to princes.
Politicians and princes enjoy privileged positions and by virtue of their offices, they live their lives in full sight. In fact, their authority whether moral or legal is authenticated through the consent of the public. Over the years, politicians and royalty have endured a love/hate type relationship. Former Prime Minister Tony Blair was once the darling of the media, particularly the Murdoch press. Towards the end of his premiership he was referring to the "feral" qualities of the media.
Prince Harry has also had harsh words to say about the press - some of it with justification.
In an address to young people in 2019 it was reported that he suggested mainstream media and advertising were distorting the truth.
Of course, the prince like anyone else is entitled to his view but he, unlike others, is not reliant on the media for getting public support for his varied interests.
As with all relationships, it is a two way street. A kind of strange, uneasy but nonetheless mutually interdependent relationship between Prince and the press. When successful, as with his Invictus games, it works well for the benefit of both.
The recent serialisation in the Times and Sunday Times of the book - 'Finding Freedom - Harry and Meghan and the making of a modern royal family' by royal watchers Omid Scobie and Carolyn Durand - has thrust Prince Harry and his wife, the Duchess of Sussex, back on the front pages of the world's press. It has also set social media on fire.
The book authors are unashamedly very 'pro' the subjects, Meghan and Harry. Such are the details revealed in the book, some are referring to it as an 'unauthorised' biography. It reads like a hagiography.
Many media observers regard 'Finding freedom' as a not so indirect attempt by the couple to reach out to the public with their version of recent events. Harry's late mother Diana deployed a similar tactic. Though the Duke and Duchess of Sussex have made it clear they gave no interviews to the authors.
That being so, they must be fairly happy with the outcome and the flattering nature of what has been revealed so far in the serialisation. Those less happy with the revelations are likely to include the Queen, Prince Philip, Charles and the Duke and Duchess of Cambridge.
From a public relations perspective for Harry and Meghan, it may not have been the wisest of moves. The feelgood factor is likely to be shortlived.
It has all the attributes of a tactic rather than a strategy and the Duke and Duchess of Sussex desperately need a public relations strategy which gives them a relevancy to the public at large.
A book which titillates and entertains with gossip and rumours about royal ructions and rows may sell well but it won't win many hearts or minds. In some ways, it may be seen as a cheap and unnecessary swipe at the Royal household. After twenty five years in the world of communications, I know of no individual or organisation which has benefited from washing its linen in public. Disgruntled Dukes and Duchesses are no exception.
Certainly if the book was an exercise in public relations by friends of the Royal couple it got short shift from media presenter, Piers Morgan, who on reading the serialisation, referred to the Duke and his wife with the most uncomplimentary adjectives including "tone deaf" and "deluded". Morgan may be insufferable but he has over seven million followers on Twitter.
Furthermore the revelations in the book suggests a scorched earth approach which will make any future rapprochement more difficult.
As recent media revelations about the late Duke of Windsor have shown, being a roving Royal Duke without any sense of place or purpose is a rather sad and forlorn existence.
Someone on the periphery of everything. Like the late Duke, Harry's future antics are likely to feed the thirst of celebrity magazines than mainstream media.
The friends and supporters of Prince Harry and his wife may feel that after an avalanche of negative press coverage about the couple, the publication and ensuing publicity from 'Finding Freedom' puts them on an offensive footing. In reality, it will do the complete opposite.
By platforming the couple as victims or being hard done by the British establishment and setting them against the media will likely invite further scrutiny of their lives. It is difficult, if not impossible, to reconcile wanting to benefit from Royal status but not abide by the rules which govern the status.
Prince Harry is now sixth in line to the British monarchy and as such will become increasingly less newsworthy to the British media and public.
Working with his family he could have shaped a role within the infamous 'firm'. He has opted out. Attacking and complaining about the media will only consume the Prince. It will have zero impact on media moguls or news editors. And even less impact on influencing public opinion.
Arthur Schopenhauer, the German philosopher, once said: "It is difficult to keep quiet if you have nothing to do." The reality is now adrift, Prince Harry needs to find a meaningful role.
When he does find something more than a celebrity lifestyle the public will respond positively. Until then he would be best advised to take his lead from his grandmother!
Tom Kelly is a commentator and former crisis management consultant