It's the seemingly never ending year 2020 - the year of the coronavirus pandemic.
BBC broadcaster Stephen Nolan is outside a shop questioning people coming and going.
What have these people done - have they not paid? Did they shoplift?
No - but they weren't wearing a face mask.
Something that has been mandatory in shops and various other places for some time. It is an offence to breach the rules without a reasonable excuse with fines possible, and of course there are special circumstances which should be respected. So what is the problem?
Everyone is human and of course sometimes you forget.
But more widely, the intensity at which our coronavirus cases are rising here in turn matches the level of debate around the merit of face coverings.
Nolan opened his show on Wednesday night asking: "How is it so difficult to wear a mask if it might actually save a life?"
Health Minister Robin Swann echoed his message and, clearly exasperated, said he cannot put his frustration into words any more. He threatened more sanctions for those not complying.
And then the online furore began - "big deal", "show us the evidence that they work" and so on. It doesn't help that there is a smorgasbord of jarring opinions from experts and bodies across the world.
But surely, regardless on your view of Nolan's approach to the matter - the bigger question has to be how has it come to this?
People's opinions and stances seem to range from how much evidence there is of the effectiveness of masks to the way it impacts their lives and personal freedom.
Previously there was criticism that there was not enough enforcement and too many "recommendations" leaving it up to personal choice. And then the enforcement came in. But that has not stopped the goal posts shifting again.
In June the World Health Organisation, which had previously argued that there was not enough evidence to say that people who were healthy should wear masks, changed its advice to say they should be worn in public where social distancing was not possible. Comparisons were to be expected and people look to other countries.
Broadly speaking the rest of the UK is similar to Northern Ireland.
Sweden - one of the few European countries not to recommend face coverings - is often brought up in a counter-debate.
In August Sweden's state epidemiologist Anders Tegnell told the Financial Times: "It is very dangerous to believe face masks would change the game when it comes to Covid-19."
In contrast, QUB Professor Ultan Power told Nolan Live about a study where two lots of animals were infected with the virus and one separated with a mask and the other without.
"The ones where there was no mask 66% of the uninfected animals became infected, so the virus was transmitting through the air. As soon as there was a mask out between the cages that was reduced to 25% of the animals."
The jury may be out on the full scientific effectiveness - and as with everything in "unprecedented" times, it is evolving. But there is no sign of them being binned here anytime soon, and on Thursday the places they must be worn were extended.
These are not ordinary times - but it certainly seems for the foreseeable a face mask will be expected to be part of our daily keys, phone, purse checklist.