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Editor's Viewpoint

It shouldn't all be doom and gloom

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Dr Tom Black

Dr Tom Black

PA

Dr Tom Black

The release of the John Lewis annual Christmas television advert has come to symbolise the beginning of the countdown to the big day. This year's advert highlights the kindness displayed by the public throughout the Covid-19 pandemic, with the strap-line "Give a Little Love".

The advert was finally made only after the John Lewis' Partnership debated whether or not it was appropriate to produce the message at all, given the ravages of Covid-19.

It had considered scrapping its highly-anticipated marketing campaign, but revealed that its charity partners had persuaded it to go ahead.


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