Are we really going to confuse a lone businesswoman producing home made ceramics from her gran’s garage with a retail giant?
Why a major company, with stores in every high street in the UK, would seek to block Ballymoney artist Zara McLoughlin from using her first name is rather confusing.
It’s not as if the Spanish company owns the name.
There’s bound to be someone somewhere called Mark Spencer who wants to start a business in his own name.
Jack Jones is probably a common enough name.
Is poor Dorothy Perkins to forever be afflicted with being unable to name a business after herself?
The impression it gives is wrong — that they are untouchable, determined to protect a name at any cost, but forget about the hassle of rebranding to an artist trying to carve out a career with her Zara Ceramics brand.
If this stance from retailer Zara is followed by other leading names there’ll be a few Mr McDonalds awaiting their letters.