Northern Ireland has gained an enviable reputation as a great destination for film-making. From the diverse, but near at hand, locations to the skills of the crews and the acting community, the province has many of the attributes that film-makers look for.
Television series like the global phenomenon Game of Thrones and the much-lauded BBC police drama Line of Duty have added greatly to the reputation of the creative arts in Northern Ireland.
But now has come a different tribute from one of acting's national treasures Dame Judi Dench.
She was recently in the country as one of the stars of Sir Kenneth Branagh's film Belfast.
Afterwards she had nothing but praise for the cast and crew for protecting her from the coronavirus pandemic.
Her comments add lustre to the reputation of the industry here and to have someone of her standing pay tribute, for whatever reason, to those she worked with here is the sort of advertising that money cannot buy.