Many readers will have been unaware of the existence of the magnificently-named Ballywatticock before it made headlines as officially the hottest spot in Northern Ireland on Saturday.
It broke the record for the hottest temperature — 31.2 degrees — ever recorded, enough to make the public sit up on their sun loungers and take notice.
As we discover today, local residents have actually been working to make sure the townland is recognised and not forgotten. And, helping this out, there’s been something of a property boom in the area recently with a number of newly-built houses in a spot called Finlays Lane, located in a “beautiful rural setting which is only a stone’s throw from the shores of Strangford Lough”.
There’s only one tagline for the sales pitch update — Northern Ireland’s hottest properties.