Live Here Love Here- The BIG SPRING CLEAN
The exciting new Live Here Love Here campaign was recently launched at a high profile event at the City Hall in Belfast and is calling on everyone, to embrace their civic pride and to help protect the environment.
Keep Northern Ireland Beautiful is working in partnership with the Department of the Environment, Tourism Northern Ireland and twelve Local Councils to deliver the campaign and to achieve cleaner streets; reduce dog fouling; chewing gum and graffiti; improve use of derelict buildings and see the careful development of greenspace.
Environment Minister, Mark H Durkan pledged his personal support for Live Here Love Here Campaign: “The environment is one of our greatest assets and one that deserves to be cherished, protected and enhanced. It belongs to all of us and it is right and proper that we should all embrace that responsibility.”
One of Keep Northern Ireland Beautiful’s key initiatives for the Live Here Love Here campaign is the Big Spring Clean- Northern Ireland’s biggest litter event which is kicking off in April. Last year over 100,000 people participated in cleaning up their area - an example of true Civic Pride in action.
Speaking about the impact of litter Dr Ian Humphreys, Chief Executive at Keep Northern Ireland Beautiful said, “The stark reality is that we suffer a £40m bill for street cleaning per year. The bill for vandalism is £69 million and for graffiti £38 million. If we can act to redress these behaviours there are huge gains to be won creating opportunities to invest for our future.
“An estimated £7m is lost annually in tourism spend due to litter on our coastline and with the cost of cleaning Northern Ireland’s streets and countryside at £21 per person the Big Spring Clean is seeking to drive behavioural change and empower the wider community. Working together we can build that sense of community pride that will make our neighbourhoods so much better.
“In Northern Ireland we are lucky - around every corner are stunning landscapes which offer picturesque views and through this campaign we want the public to embrace their sense of civic pride and play their role in both improving their neighbourhoods and helping to protect the environment. This April we would like to see the public get involved in a litter event in their local area to bring about the positive changes that we all want to see in our communities.”
Do you Live Here and Love Here?
Do you want to help clean up?
Your school, family, community group, sports club or business can be part of something BIG!
Visit www.liveherelovehere.org to pledge your support to the Live Here Love Here campaign and to register your clean up. Each registration will receive a free clean up kit and when you feedback your results you will receive a certificate thanking you for your participation.
For Further Information contact Louise Carson or Caroline Murphy at Aiken PR on 0289066300 or firstname.lastname@example.org