The London 2017 World Championships is not relying on Usain Bolt to restore the feel-good factor in athletics, says the event's director Niels de Vos.
Bolt is expected to make his final appearance in London before retiring and he will be the star attraction again at the same venue where he sensationally won Olympic gold in 2012.
The Jamaican is also a major draw at a time when athletics is dogged by allegations of doping.
London 2017 appear keen to capitalise on Bolt's global appeal after announcing yesterday that children will be able to watch the Championships for £9.58, the price matching the time of the sprinter's 100m world record.
But De Vos said: "I don't hold with the single celebrity line that gets trotted out.
"I'm not naive to think he isn't a global superstar but I don't believe he's the only one."