It's a bronze for Bolt as there's no fairytale ending
Things started so well for the BBC and the World Athletics Championships, with a gold for Sir Mo Farah kicking things off in style last Friday evening.
"Let's have a look at the medal table," chortled Gabby Logan, as after one race Team GB/Somalia ruled supreme, but there hasn't been much to raise a titter since.
Inglorious failure has been the name of the game but in better news it means that licence-payers will have been saved a fortune in cushions as no new ones will have to be commissioned for Gabby's sofa.
This has been the innovation of the championships, the pundits joined by cushions of them in their pomp (or should that be plump?) and some would argue this is the best material that Gabby has to offer.
At least Usain Bolt could cushion the blow of British mediocrity, the hype of his last 100 metres race on Saturday night reaching levels of Steve Cram suggesting that Farah is a 'one-man world super power.'
"One of the things that separates the all-time greats of this sport from the rest is their ability to deliver when it matters most," said Gabby and you just knew that was Bolt's chances gone.
And so it proved, Bolt trailing home in third behind Christian Coleman and Justin Gatlin or Drug Cheat Justin Gatlin-Booooo to give him his official BBC name. No sign of any cushion for him just yet and who knows what might be hidden in it.
The Beeb was more distraught than Bolt who spent forever saying his goodbyes while little mention was made of the bad man who had won.
"This is sport, there are no guarantees, there isn't always a happy ending. The man in the shadows came out of the shadows, the pantomime villain of the piece," said a crestfallen Steve Cram.
Maybe so, but when he asks the crowd where Bolt is, in between booing, they'll say 'he's behind you.' Two places behind you.