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Panini sticker album marks Northern Ireland Euro 2016 heroics with elusive shiny



Sticker book company Panini has marked Northern Ireland's heroics in qualifying for the Euro 2016 championships in the only way they know how - with a shiny.

Playgrounds - and probably offices - will be echoing with the words of "got, got, need!" with the launch of the new sticker book.

Northern Ireland's group-topping campaign has been celebrated in the 32-page album with 204 stickers.

And 24 of the collection of stickers needed are the prestigious and elusive shiny.

The starter pack including an album and 31 stickers is £2.99 while packets of five are 50p each.

Oonagh O’Reilly, the Irish FA’s director of sales and marketing, added: “Northern Ireland fans who grew up in the 1980s will have fond memories of collecting Panini Stickers of their team.

“Now, 30 years after we last qualified for a major tournament, it is fantastic to be renewing our partnership with a company who have such a long heritage in football.

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“I know that these stickers will be hugely popular with supporters young and old and I look forward to seeing the albums on the shelves this week.”

Since its foundation in 1961, Panini has become synonymous with football worldwide and now distributes in more than 120 countries.

The company came to the fore in the United Kingdom with its Football ’78 series, which kick-started a love affair with Panini stickers for fans of all ages who embarked on a quest to complete their collections with the words ‘got, got, need’ heard across the football-obsessed nation.

Panini head of marketing Jess Tadmor, added: “Panini is delighted to be working with the Irish FA on the launch of this collection.

"It’s the perfect accompaniment to an outstanding achievement in the history of sport in Northern Ireland.  We’re looking forward to some great marketing activations and reaching out to fans of all ages. We are also busy working on our plans for the Panini Euro 2016 sticker and trading card launches next year.”