Coleraine boss Oran Kearney insists his players will only look forward after making it 15 games unbeaten in the Danske Bank Premiership.
The Bannsiders kept the pressure on leaders Linfield on Friday night as goals from Matthew Shevlin and Aaron Jarvis sealed a deserved 2-0 win against Crusaders who failed to have a shot on target at The Showgrounds.
Kearney - who has twice led Coleraine to a runner-ups spot in the league - said his players aren't thinking about landing a first Gibson Cup title since 1974.
"We don't talk about runs," he said.
"I've been on runs before where we've gone seven, eight or 10 games unbeaten, but there's maybe been five draws in that sequence. But it's no good to you from that point of view.
"The past is the past, what we hammer home in the changing room is the future is more important. The game against Crusaders was more important than the previous 10 or 12 games.
"Three points is more important to us than unbeaten runs. We're not thinking about titles, we never do.
"If the beginning we had to this season up to about game eight didn't sober enough people here of what football can do to you and how cut-throat it can be then nothing will.
"We weren't worried about the table at that stage and we still aren't. All we can do at this time is try and go out and win our games."
After playing three games in six days, Crusaders manager Stephen Baxter, who started with an unchanged team, admitted that several of his players were 'out on their feet', and they now sit 12 points off the top of the table.
"It was a bad time for us to concede right on the stroke of half time," he continued.
"But there was a 10 or 15-minute spell before they scored their second when I felt they had stepped it up.
"They were fresher and getting around the pitch a little bit better than us.I could see some of our boys out on their feet.
"I never want anything to sound like excuses but we've had a few injuries on the table and ones were playing tonight when in other circumstances you would have preferred to have rested them.