Coleraine midfielder Aaron Jarvis has labelled today's visit of Warrenpoint Town as the Bannsiders' 'biggest game of the season' so far.
Oran Kearney's men - who finished second in last season's Premiership and made a stunning impact in Europe - have struggled so far this term and have lost their last four games without scoring a goal.
With Barry Gary's in-from side making the trip to the Ballycastle Road, the former Institute ace knows the importance of getting back on the winning trail as Coleraine aim to claw back the points difference on the teams above them in the table.
"It is a must-win game for us as things haven't been good enough individually and as a team," the 23-year-old said.
"Warrenpoint have made a great start to the season, they have recorded two impressive results recently and are in the top six on merit, so we know how difficult it is going to be.
"Every team goes through a bad spell and we are no different, but it doesn't mean we become bad players overnight. It's important that we work hard and get our season back on track as soon as possible.
"It's crazy how football works as only a few months ago we beat Maribor and now we are sitting 10th in the league, but we have to move on and today is probably our biggest game of the season."
The Bannsiders have suffered injuries and suspensions to key players so far this season but the energetic Jarvis, who himself suffered an arm injury, doesn't use this as an excuse.
"It has taken me a while to get back fit and I had a mini pre-season at the start of the season," he added.
"Yes we have had injuries but that can't be used as an excuse as we have a 22-man squad, full of quality players who have been consistent over the last 18 months or so.
"There are a few of the players who are close to coming back and that will give us a lift.
"Training has been good and players know they are fighting for their spots in the team."