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Lynch set to take up the reins as IFA's new head of communications

By Steven Beacom

The Irish Football Association have appointed Englishman Danny Lynch as the new head of their communications team.

Previously a senior communications manager at the English FA, Lynch will start his new role at Windsor Park later this month.

He replaces Neil Brittain, who earlier this year left the position of director of communication and strategy at the IFA to become executive editor of sport at BBC Northern Ireland.

Lynch will work closely with IFA chief executive Patrick Nelson and Northern Ireland manager Michael O'Neill, outlining new strategies in order to develop football in the country across all levels and promote positive messages about the Association.

He worked at the English FA for the last five years and prior to that was the head of communications for Kick it Out, an equality and inclusion organisation working within football to challenge discrimination.

As well as being passionate about football, Lynch is a big boxing fan and has been master of ceremonies at a number of bills in Wandsworth in London.

Speaking about Lynch last week, respected chief football writer at The Times, Henry Winter, said that the English FA's loss was the Irish FA's gain.

It is understood Lynch's first senior international as an Irish FA employee will be Northern Ireland's Euro 2020 qualifier against Holland at Windsor Park on Saturday, November 16, three days before O'Neill's side play their final Group C game away to Germany.

Tomorrow, O'Neill is set to announce his squad for the upcoming double-header.

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